William Hill Review

Bookmaker founded in 1934, one of the best known and most respected brand name in the betting industry. With William Hill you can place your bets online, in their shops in whole UK and on the phone.

1. Bookmaker Details

Company Name: William Hill PLC
Postal address: Greenside House, 50 Station Road, London, England, United Kingdom N22 7TP
Data established: 1934
Current License: United Kingdom, Gibraltar and Malta
Languages: English, Spanish, French, German, Greek, Italian and Chinese
Country Restrictions: Residents of United States, Germany and Turkey not accepted

2. Customer Support

WillHill offer 24/7 multiple language customer service. You can contact them via e-mail, live chat, international phone support, fax, entry-form on their site or regular posts. If you are looking for a quick response you should try calling them as their staff are very helpfull and solving the problems very fast over the phone.

3. Website design (layout)


Well designed bookie. Finding and placing the bets is easy to use, just like finding support options or any other options. Now even offering Live Streaming to many sports events, especially usefull is horce racing live video streaming as you wont find it at too many places on the internet. They also offer Radio service 24/7.

Also, you will find very easy to navigate between sports page and other pages like poker or casino. However, users with slower connection might have problem loading it, but thats one of the disadvantages of all sites that have highy demanding graph-based applications.

4. New account bonuses

When you open an account with William Hill you can claim a free bet of £100. All you have to do is to enter the promo code F100 during the registration process when creating a new account. Then, when you place first bet you will be given free bet of the same value up to a max of £50.

Once you have placed 5 more bets of £10 or more William Hill will give you another £10 free bet and then they will continue giving you free bets in the same way until you’ve reached the maximum of £100.

They are also offering wide range of free bets every day like a free live score bet on the matches you place at least £20 single.

William Hill Casino Club offers 30$ no deposit bonus for all new customers while William Hill Poker offers up to 600$ deposit bonus for all new customers.

5. Beting information


With William Hill you can place your bets online, in their shops in whole UK and on the phone. They are currently offering three odds formats: decimal, fractional and american.

William Hill currently accepts next currencies: Australian Dollars, Canadian Dollars, Euros, Kroner, Kronor, Singapore Dollars, Swiss Francs, U.K. Pounds, U.S. Dollars and Yen.

They also offer wide range of options for both deposits and withdrawals: Bank Wire Transfer, CLICK2PAY, ClickandBuy, Maestro, Laser, Moneybookers, Netteler, Solo, Visa, Visa Debit and Visa Electron. While you can use MasterCard and Personal for deposits only and Cheques may be used for both options, deposits and withdrawals.

6. Advantages-Disadvantages

Although WillHill doesn’t have too many disadvantages, they still could improve their offer on non-english markets. Looks like their attention is fully on UK markets and they certinly could improve when speaking about other european leagues, especially eastern europeans.

Their offer for European Basketball Leagues should also be imporoved, while their tennis offer improved a lot offering large number of special and very interesting bets. However, if your bets are based on UK market this is one of the must have bookies.

7. Reliability

One of the strongest points of William Hill. If we compare them with other bookies they are one of the most reliable on the internet. Founded in 1934 and have been listed on the London Stock Exchange (WMH.L) speaks a lot in their favour. Since 2002 they employ over 15,000 people in the UK, Ireland, Israel and Bulgaria.

Online sportsbook serves customers from over 175 countries, offering six languages and 11 currencies.

8. Odds quality (margins, commissions)

William HIll doesn’t offer the best margins over the net, but their odds are acceptable when speaking about major leagues. With their wide range of interesting special bets in football or tennis they are becoming one of the most have bookies. They do mistakes in rare cases when offering odds, but they dont change their odds frequently so this is one of the better things when speaking about odds quality.

        Overall William Hill Rating : 8/10